0Market Research & SOA Review. Where Passion Meets Inspiration.
We start with market research including a State of the Art review. We do an intensive study of existing products making specific note of their strengths and weaknesses. We learn about your target market to assure their needs are met. We examine materials that would be beneficial in their application both in design and manufacturing. Once that research is completed we further develop the concept and initiate ideation – the preliminary sketches of what your idea might look like.
1The Concept. Your Idea Envisioned.
An idea for a product is intangible — it has value only to the person who has it. A concept is an idea developed into the first realistic, visual display of that product’s characteristics.
Creating a concept is Phase One of Surface.ID’s Industrial Design approach.
2 Detailed Design Development. Your Idea Brought to Life.
The art and science of industrial designing always starts with a concept. Once the concept is sketched out, we then bring your idea to life. Phase Two of Surface.ID’s approach is detailed design development. In this phase we modify and improve the sketches that were born in Phase One. Surface.ID builds on your concept using a specialized style of dynamic creativity to ensure:
- further aesthetic integrity
- superior ergonomics
- dependable design characteristics and materials
- smoother functionality
- improved user friendliness
- enhanced serviceability
- increased marketability
- and foolproof manufacturing using the latest engineering techniques
Our focus with each of these is to improve your product while helping to reduce your costs. Now, that’s added value you cannot ignore! Surface. ID digs deep to discover the sometimes illusive relationship between the concept and the product; the product’s relationship with the end user; and the product’s ability to be efficiently and cost effectively manufactured. Our extensive engineering expertise assures that we go beyond the look of a product; we understand how the product should work and what is needed in the design to make sure it does. We are unique in this capability.
Surface.ID takes your idea, and brings it to life.